04/09/2022 12:00 AM by SEO Godfather in Seo

To undermine the power of relevant tools in SEO practice is to set yourself up for failure. They help you have a better understanding of how the industry operates. However, many of them are very expensive. As a beginner, you do not necessarily have to start your SEO journey by buying a tool that'll cost you a lot of money. Below are 9 free tools you'll need to get the job done.

  1. Google Analytics

This tool provides you with valuable insight to better review the performance of your marketing, content, and products. It helps also on how you can develop your knowledge to boost reasonable results. It is a great tool to get you started. Most advanced SEO specialists also make use of Google Analytics to track their activities. Although it might be a bit confusing at first, it will help any beginner get a taste of what is measured (website traffic, conversions, audience, etc.).

  1. Keyword Tool

This helps to find out thousands of new long-tail keywords related to any topic by automatically producing Google's search recommendations. It can be used for content creation, search engine optimization, pay-per-click advertising, or other marketing activities. Even the most developed SEO experts turn to this tool for their research.

  1. Open Site Explorer

This tool helps you track the links leading to your website. It is one of the basic tools to be used as a part of off-site search engine optimization. Having a backlink to your website helps you boost the authority of your website and also increases your ranking in the search engines. Using this tool can help you discover who is linking to your website

  1. PageRank Stats

This is an SEO extension for Google Chrome. It gives you easy entry to the SEO stats of the existing web page. This is in addition to getting information on backlinks, indexed pages, and more. This will help you as a beginner to get a sense of where your website ranks on Google. It is a great way to find definitive link-building opportunities.

  1. Answer The Public

This tool leverages Google Suggest to find all of the questions people may have related to any industry or keyword. When you type in any keyword, it'll bring out a series of questions people searched for with it. This will serve as a directory for creating valuable and sought-after content to meet your audience's needs.

  1. Google Search Console

This helps you measure your site's search traffic and performance. It helps you to fix issues, and make your site glitter in Google Search results. It gives you a taste of what the most-used search engine thinks of your website. You can use it to check and fix technical issues on your website. It is also useful for seeing important SEO data like clicks, impressions, average ranking position, submit sitemaps, and more.

  1. SERPSim

This tool allows content publishers to strategically build page titles and Meta description tags. All to the end that it features on eye-catching listings in Google's organic search results. This gives you a preview of what your web pages will look like in Google’s search results. That is, it keeps you in the position of your website visitors. Thus, it reveals how your Meta title and description will appear in the search results before you even publish your web page.

  1. Google Trends

This shows you the most prominent search terms users use over time. It is useful for discovering seasonal fluctuations in search popularity among other things. With Google Trends, you get to relate with numerous phrases to see the comparable popularity.

  1. SimilarWeb

This tool helps you to view site stats for any domain. It also enables you to measure how much traffic a website earns. You'll also be able to see an analysis of traffic sources, locations, and more. It also serves as a useful tool for competitor research.


Putting together a list of all free SEO tools can be daunting. There are hundreds out there! Here are just some of the ones we’ve found important. You can also use them via the web within minutes to get some incredible insights on SEO and how to succeed with it.