Do you know that you can make sales online without paying for ads? If not, stick with me. The simple secret is SEO! And guess what? You need not be an expert before you can use it. And your knowledge of SEO can help improve your website and sales performance as a business owner.
Just like I said in Introduction to SEO Basics, people make billions of searches online per day. And this is in a bid to get information, pictures or videos related to what they're looking for. Search engines on the other hand then provide users with website content that are related, relevant and high in quality. So, to get search engines to work for you in the most efficient manner, below are 4 ways you can leverage SEO.
1. For Visibility
The goal of every online business owner is to make their businesses appear where people can easily find them. Even if you are a local businessman, you wouldn't want to set up shop where it would be difficult for people to find it. The use of SEO places you in a position where you can be seen by your targeted audiences.
However, you must know that SEO deals with content. When your content are irrelevant to the searches made by users, it'll be difficult for website crawlers to locate your business. For you to be visible in searches, your website content must be of high quality and be well SEO-optimized. And you can do this by using keywords related to what users are searching for. Particularly long-tail keywords. This makes it easier for crawlers to find you and enlist your website within search engine result pages (SERPs).
2. For Traffic
Website traffic refers to the number of people who visit your website. How does this work? The more quality and well SEO-optimized your website content are, the more visible it becomes. And subsequently, the more chances people click on it.
Now, they've seen your content in the search engine result pages (SERPs). The next thing users look out for when selecting which site to click on are the Title tags and Meta descriptions. A title tag is an HTML element that shows the title of a webpage while the Meta description is a short information about the content on the page. Without these looking appealing to users, even after being visible, it might be difficult to get visitors.
So when creating content for website, don't write for search engines alone. You write for people. Because people only care about their benefits. They always go for something that satisfies their needs. Regardless of how good your content is, they won't click on it if it does not look appealing to them. Therefore, SEO can be used to drive organic traffic (without using paid ads) to your site.
3. For Engagement
You've successfully drawn users’ attention to your post and they have clicked on it. The next thing you need to take note of is how you engage with your website visitors. Understand that what draws their attention to your site is what will keep them. And what's that? Content. SEO has a lot to do with content. Nonetheless, your content can be in different forms like written content, infographics, or even video content.
Further, you should pay attention to how you structure your website content to meet your visitor's taste. This makes them stay longer on your site because they feel connected to the content. This engagement style can help convert visitors into paying customers. It helps them feel like your website or store truly understands them. And that you can meet their needs. They will stop at nothing to see that they do what you want them to do.
4. For Conversion
Driving traffic to your site through SEO is great. But if you aren’t able to turn visitors into paying customers, how beneficial is that to you? Search Engine Optimization for online businesses and organizations is a means to an end – making (more) sales. As a matter of fact, you can make use of SEO to increase sales without spending a dime on ads. How do you do that? By engaging them with content on your website. You can control their activities on your site this way. That is, you employ a Call-To-Action button. This gives your customers a sense of direction on what to do next on your website.
Wrapping up, make the best use of SEO today. Remember, your goal is to increase sales and get more traffic on your website. And you also should create content with people in mind. I hope this article was helpful.